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TeliaSonera has a new logo, which is made to reflect “the combination of the company’s international strength and strong local connection, as well as the heritage as one of the true pioneers of the telecom industry.” Under the marketing plan, the company’s 18 main brands will be united under a new common brand identity, while retaining their current brand names.
According to the official press release, the foundation work for rebranding was launched already in 2009 in TeliaSonera’s Eurasian operations and has now been developed further, extending to the Nordic and Baltic countries. The rebranding exercise entails more than 300 retail stores, 1,000 signs and some 500 digital interfaces.
As of May 12th, the new logo is implemented in Netcom and NextGenTel (Norway), Telia (Denmark), Telia (Sweden), Sonera (Finland), EMT and Elion (Estonia), Omnitel (Lithuania), TeliaSonera, TeliaSonera Finans and TeliaSonera International Carrier. It is already in use in Kcell (Kazakhstan), Geocell (Georgia), Ncell (Nepal), Tcell (Tajikistan), Azercell (Azerbaijan), Moldcell (Moldova), and will be implemented in Ucell (Uzbekistan) in June.
TeliaSonera has about 150 million customers, making it the 10th largest global mobile group.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
