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Call it home turf advantage if you must, but according to comScore’s latest survey, Waterloo, Ontario-based Research In Motion has planted a BlackBerry into the mitten-clad paws of 42% of Canadian smartphone owners. Apple trails at 31%, with Android at 12%, Symbian at 6.4% and Windows Phone/Mobile at 5.1%. On a comparative basis, Canada’s smartphone penetration actually sits above the U.S., France, Germany, and Japan at 32.8%.
comScore’s study also looks at mobile activities; over the span of a month, 64.5% had sent a text message, 48.9% had taken a picture, and 40.6% used an app. Despite BlackBerry taking the lead in market share, e-mail only accounted for 29.7% of activity.
It’s interesting to see BlackBerry take such a significant lead when just south of the border, Android is pulling similar numbers. From personal experience, I’ve seen a lot of my friends get their first smartphone this year, and across the board, it was pretty much all Android. I’ll be curious to see how (or if) comScore’s figures change in a quarter or two.
[via comScore]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
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