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Mobile application market keeps growing with the day. However, while the market is flooded, there is also significant pricing pressure as well as a shift toward free applications which will necessitate new revenue models. Despite all potential hurdles, In-Stat is forecasting that mobile application download revenues will surpass $29 billion in 2015. According to senior analyst Amy Cravens, as the market matures, developers and app stores must “take innovative approaches and compete across multiple platforms to attract users.” She continues saying that we have the iPhone to thank for the growth in this market.
Some other findings from the report include:
- Mobile application downloads will approach 48 billion in 2015.
- The average amount paid for a mobile app is under $2.50.
- Smartphones are expected to increase from 23% of total phone shipments in 2010 to over 45% in 2015.
- Almost half of In-Stat’s survey respondents report downloading applications over Wi-Fi.
And you can get additional details from In-Stat’s report.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
