HTC UK has just created a public event on Facebook (Jesus Christ, did we just write that?!) that will take place on the first of September, which coincidently is when IFA 2011, which bills itself as “the world’s largest trade show for consumer electronics and home appliances”, kicks off in Berlin. The event is titled “Join us to see what’s next“, so we’ll leave it to your imagination to figure out what that actually means. If we had to take a few guesses … we’d say we’ll see their first Android tablet, the successor to the Sensation, which we’ve been lead to believe is known internally as “Ruby”, and some possible updates to the midrange portfolio. We have huge doubts that we’ll see anything shown off running Ice Cream Sandwich since Google will likely want to control the marketing message of their new operating system. Oh and there’s also likely going to be countless demos of the new features that are bound to appear in the next version of Sense, which is good news if you’re in the small camp that actually likes it.
In related news, Samsung issued several teasers for the IFA event, and the folks at OLED-Display.net think we’re going to be treated to their second generation 7 inch tablet, likely to feature an AMOLED display. The funny thing is that whatever Samsung or HTC or anyone else announces at this show, people will forget about it the instant Apple announces whatever it intends to announce in September/October, likely the next generation iPhone and some new iPods. It’s sad, but true. Why companies attend huge conferences and announce a glut of products at the same time, flooding the inboxes of journalists all over the world, who will no doubt seek to prioritize their coverage with devices that fall into the “shit people will likely care about” category, is beyond us.