A study conducted by Pew Research Center’s Internet & American Life Project says 28 percent of U.S. adults consume mobile and location-based services. At least one of these activities (below) were done either on a computer or using mobile phones, with many users doing several of them. The following activities include:
- 28% of cell owners use phones to get directions or recommendations based on their current location—that works out to 23% of all adults.
- A much smaller number (5% of cell owners, equaling 4% of all adults) use their phones to check in to locations using geosocial services such as Foursquare or Gowalla. Smartphone owners are especially likely to use these services on their phones.
- 9% of internet users set up social media services such as Facebook, Twitter, or LinkedIn so that their location is automatically included in their posts on those services. That works out to 7% of all adults.