It’s no surprise that Apple has a large loyal following, something other companies probably cry themselves to sleep at night over. But just how large and loyal is this following? Statistics for the iPhone are in, and they’re huge as always. It turns out Apple has an astounding 89 percent retention rate, according to a survey conducted by UBS Investment Research. That means for every 100 people who buy an iPhone, 89 of those people plan on buying another one in the future.
While Apple is feeling the love, competition is having a tougher time convincing consumers they’re the best of the best. Next in line for loyalty is HTC with a 39 percent retention rate — a 50 percent difference, and for second best, that number isn’t even slightly impressive. After HTC comes RIM’s 33 percent retention rate. The BlackBerry-maker is in third place, yes, but that number is down from 62 percent just 18 months ago. This is the biggest drop in loyalty out of all the handset manufacturers. RIM just can’t catch a break. The final three companies that made the list are Samsung, Motorola, and Nokia. Each have 28 percent, 25 percent, and 24 percent retention rates respectively.
Now let’s talk some software. Android has a 55 percent retention rate, which is a significant improvement over the individual manufacturers. However, out of the 45 percent of unhappy customers, 31 percent plan on switching to an iPhone for their next device. So Apple is not only taking in a gigantic amount of current iPhone users, but also a generous amount of new iPhone users as well. The is going to break a lot of records. And hearts.
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