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Layar has struck a deal with Telefónica I+D to get their Visual Search Technology – IRIS, and integrate it into its augmented reality platform/service. Using IRIS, Layar will be able to recognize real-world objects without any special codes, eventually bringing a more intuitive user experience.
Here’s what you need to know about Telefónica I+D (from the press release):
The goal of Telefónica’s IRIS project is to develop a service that provides information related to an object just by taking a picture of it. The object needs no special packaging, tag or marker. For this objective, Telefónica I+D has developed and patented proprietary visual recognition technology. This technology enables the identification of objects such as supermarket products, logos, posters, or paintings among others. The collaboration of this project with Layar is framed within the Open Innovation initiative of Telefónica I+D.
Sounds promising and we can only hope Layar will be integrating this technology in its augmented reality browser in the near future…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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Layar is a mobile app for discovering information about the world around you. Using Augmented Reality (AR) technology, Layar displays digital information called layers into your smartphones field of vision.…Read More »
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ashutosh nigam
