Disqus
Layar and LINDA, the largest women’s glossy in the Netherlands, are showcasing the future of print by creating the first Dutch augmented reality magazine. As a result, the new LINDA magazine comes with so called “digital buttons” that are placed on more than 50 pages, allowing Layar users to access additional content with their smartphones. In total, there are 120 digital buttons placed throughout the magazine, linking to specific websites, videos, apps and phone numbers.
For instance, Layar users can access unique backstage video footage of the cover shoot, click to sites selling the fashion featured in the articles, and/or book a test drive for the advertised cars.
Sounds cool and we’re looking forward to the day when pretty much every printed magazine will have some sort of augmented reality “triggers” that provide access to additional content and services. Check out how it all looks like from the video Layar has prepared for the occasion…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
Related Apps
Layar is a mobile app for discovering information about the world around you. Using Augmented Reality (AR) technology, Layar displays digital information called layers into your smartphones field of vision.…Read More »
