The Mobile Marketing Association (MMA) released the MMA Universal Mobile Ad Package v.2.0 for public comment. Created with participation from both the seller and buyer sides of the industry, the package was prepared to make it easier to buy, sell, and create mobile ads for smartphones, feature phones and tablets.
The PDF document describing the mobile ad guidelines is available to all interested parties, which have the chance to review them during a 30-day public comment period. After comments are incorporated, all ad networks and publishers will have until the end of Q1 2012 to become fully compliant. At that time, the MMA will promote compliant companies by issuing MMA Universal Mobile Ad Package Compliance stamps for member use on web sites and marketing materials.
The Universal Mobile Ad Package v.2.0 consists of six unit sizes, and was created by the MMA North America “SWAT” Team and the Global Mobile Advertising Committee. MMA “SWAT” Companies include AT&T Adworks, WDIG, ESPN Mobile, Google, InMobi, Joule, Jumptap, Medialets, Microsoft, Millennial Media, Ogilvy, Tribune, Turner and The Weather Channel…