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The Mobile Marketing Association (MMA) released the MMA Universal Mobile Ad Package v.2.0 for public comment. Created with participation from both the seller and buyer sides of the industry, the package was prepared to make it easier to buy, sell, and create mobile ads for smartphones, feature phones and tablets.
The PDF document describing the mobile ad guidelines is available to all interested parties, which have the chance to review them during a 30-day public comment period. After comments are incorporated, all ad networks and publishers will have until the end of Q1 2012 to become fully compliant. At that time, the MMA will promote compliant companies by issuing MMA Universal Mobile Ad Package Compliance stamps for member use on web sites and marketing materials.
The Universal Mobile Ad Package v.2.0 consists of six unit sizes, and was created by the MMA North America “SWAT” Team and the Global Mobile Advertising Committee. MMA “SWAT” Companies include AT&T Adworks, WDIG, ESPN Mobile, Google, InMobi, Joule, Jumptap, Medialets, Microsoft, Millennial Media, Ogilvy, Tribune, Turner and The Weather Channel…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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Justin Mercado123
