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Hasbro doesn’t like how Asus is calling its brand-new Transformer Prime tablet. The toy maker has a trademark for the “Transformers Prime” brand and think what the Taiwanese company is doing is illegal. Hence they’re suing them in a federal district court.
From what we’ve heard, Hasbro holds the mentioned trademark for toys, board games, and animated shows, and is set to “aggressively protect its brands.” The problem is not that Hasbro would make such a tablet (though you never know) — but that the Transformer Prime name could confuse tablet buyers in thinking it’s a licensed product. Personally I never thought something like that, but hey – Hasbro thinks differently and has all the right to use legal channels.
The court has given Asus 21 days to respond to the complaint. If things go in the Hasbro way, Asus will be forced to change the name of its product, or pay royalties to the toy maker. The way I see it, calling the tablet Transformer 2 would be an easy way out for the Taiwanese company. Any other ideas?
[Via: theverge]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
