Amazon Instant Video gets boost with Viacom deal

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If you bought the Kindle Fire as a media tablet, you’ll be happy to know that the video-watching experience should be getting much better as Amazon has inked a deal with Viacom to bolster its Prime Instant Video service.

For those who don’t know, Amazon Prime is a service which gives users free two-day shipping on anything they order once you’ve paid the yearly fee and one of the side benefits is that you get access to its Prime Instant video service for free. This enables you to stream movies and videos to your computer or Kindle Fire but the selection hasn’t been the greatest.

The Viacom deal should change that though, as it includes popular hits like The Hills, Jersey Shore, The Hard Times of RJ Berger, several seasons of The Real World, Chappelle’s Show,The Sarah Silverman Program and popular kids’ programming like iCarly, Dora the Explorer, SpongeBob SquarePants and Yo Gabba Gabba.

“Over the last year we have received fantastic customer feedback about Prime Instant Video. We are constantly working to improve the service by adding the shows that our customers enjoy the most,” said Brad Beale, director of video content acquisition for Amazon, in a prepared statement

I expect Amazon to continue to expand its Prime Instant Video service, particularly as tablets and potentially even smartphones become a key part of its future strategy.

[Via Amazon]

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