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You’ve probably read about a number of different companies and organizations adopting iPads to boost their productivity or streamline operations. Samsung has been struggling to make its tablets equally appealing though it still has a long way to go to reach iPad’s figures.
Their latest gig involves teaming up with Verizon Wireless and Phoenix Suns, which will become the first NBA franchise to “fully integrate wireless tablet technology into both their business and basketball operations.”
Under the deal, The Suns will incorporate the LTE-enabled Samsung Galaxy Tab 10.1 into business development opportunities, client and season ticketholder presentations, and in-game promotional programs. The team will utilize the tablet throughout US Airways Center on game-nights for more effective activation related to Suns partner initiatives, as well as showing prospective Suns ticket holders an interactive view of seats from anywhere in the arena.
Additionally, the Suns will integrate the Tab into various elements of their TV and radio broadcasts as a way to interact with the club’s digital fans through social media and other in-game promotions.
Finally, if this proves to be working, I’m sure Samsung (and other tablet makers for that matter) will pitch other sports teams to sell them something similar. We’ll see…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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Steve
