You’ve probably read about a number of different companies and organizations adopting iPads to boost their productivity or streamline operations. Samsung has been struggling to make its tablets equally appealing though it still has a long way to go to reach iPad’s figures.
Their latest gig involves teaming up with Verizon Wireless and Phoenix Suns, which will become the first NBA franchise to “fully integrate wireless tablet technology into both their business and basketball operations.”
Under the deal, The Suns will incorporate the LTE-enabled Samsung Galaxy Tab 10.1 into business development opportunities, client and season ticketholder presentations, and in-game promotional programs. The team will utilize the tablet throughout US Airways Center on game-nights for more effective activation related to Suns partner initiatives, as well as showing prospective Suns ticket holders an interactive view of seats from anywhere in the arena.
Additionally, the Suns will integrate the Tab into various elements of their TV and radio broadcasts as a way to interact with the club’s digital fans through social media and other in-game promotions.
Finally, if this proves to be working, I’m sure Samsung (and other tablet makers for that matter) will pitch other sports teams to sell them something similar. We’ll see…
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