Remember Dell’s feeble attempt into the mobile space when it released its failed 5-inch Android tablet called the Streak 5? And when it killed the Streak 7? Well, the giant hardware maker of computers isn’t giving up easy, as the company sees Windows 8 becoming a big part of its future.
In an interview with Reuters, Dell executive Steve Felice says that the company has “a roadmap for tablets that we haven’t announced yet,” and “we don’t think that this market is closed off in any way.” Felice also said, “We are very encouraged by the touch capability we are seeing in the beta version of Windows 8.” That’s sparingly optimistic from a company who has fallen flat on its face in the tablet space, but kudos to them for effort.
Like most companies, Dell thinks it has a chance to compete against Apple, not in the company’s strong hold, but in its weaker spot of the enterprise market. When talking to Reuters, Felice not only used strong words like, “It’s no longer about shiny boxes, it’s about IT solutions,” he also explained the confidence he has in the company’s strategy going forward. “On the commercial side there are a lot of concerns about security, interoperability, systems and device management, and I think Dell is in the best position to meet those.”
It’s cool that Dell is trying to run with a certain strategy to better place itself in the tablet market, but to say this will work is anyone’s guess. Apple is already making moves into the world of enterprise and it’s just a matter of time before they become the preferred choice of many corporations. That said, I’m sure RIM will have something to say about this, as the Canadian phone maker has been the leader in the enterprise space for many years.