Say hello to ‘One Sony’

Sony has announced a management structure shakeup that will help the company focus on gaming, digital imaging and yes, mobile. Say hello to the new One Sony.

These changes aren’t much of a surprise, as Sony has been hit with massive losses lately and it recently got a new CEO with Kazuo Hirai. We saw part of this strategy earlier this year, as Sony bought out Ericsson from Sony Ericsson to introduce Sony Mobile Communications.

In a press release, the company said One Sony would include:

Sony is positioning digital imaging, game and mobile as the three core pillars of its electronics business, and going forward aims to concentrate its resources in these areas to further reinforce the businesses. Sony also plans to accelerate its efforts to drive innovation and new business creation

Sony’s mobile division is capable of putting out some good products, as we liked the most recent Xperia smartphones we saw but I’m still not convinced these are better than the rest of the field. Its tablet entries are also lagging behind the competition.

So a leaner, meaner Sony sounds like a great idea but it will take time to see what impact, if any that the One Sony approach has. I still have a soft spot in me for Sony products, so I’ll be keeping an eye on this down the road.

[Via Sony]

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