Holiday Gift Guide »

Nokia launches Smartphone Beta Test ads to promote Lumia

Categories: Nokia, Windows Phone
By: , IntoMobile
Monday, April 2nd, 2012 at 10:17 AM
The Smartphone Beta Test

We know that Nokia, Microsoft and AT&T will be pouring $200 million into the push of the Lumia 900 and other Windows Phone and we’re starting to see what the message is. In its “Smartphone Beta Test” series of ads, Nokia is taking some not-so-thinly-veiled shots at the competition.

I’ll let you watch the videos below but these ads focus on the iPhone death grip, the fragility of some phones and how difficult it is to see in the sun. Some key phrases include:

“Say someone drops the phone and it breaks … Bingo. We just sold another phone.”

“The screen is fine … people can just stay inside.”

“Shouldn’t I be able to hold it however I want?” “Stop acting like a spoiled child and use the approved grip.”

I do worry about the impact of a negative campaign, as I’m more interested in why I should buy the Lumia 900, not why I shouldn’t buy other phones. Still, this is just one plank in the advertising blitz and it is quite humorous. Check it out for yourself.

About The Author

Marin Perez

Marin Perez has torture tested cell phones and smartphones for industry leaders like CNET and InformationWeek. He remembers when 4G was just a screen on PowerPoint presentations and is fascinated with the amount of innovation out there. Marin has spent a lot of time with BlackBerry and Android but he finally broke down a bought an iPhone to see what all the hype's about. He also has too many tablets.

  • Smiller

    Not very humorous at all.  Seems strained to be honest.  And it should promote what’s great about the Lumia instead of starting of negative.  But as you said it’s the first of what appears to be a massive campaign.  I wish Nokia luck. Always good to have a wide array of great alternatives and the Lumia looks like it just might make the grade.

  • Anonymous

    Shouldn’t I be able to surf the web with an Internet phone? The irony of this campaign, which is continuing to run in spite of the recent fiasco with the Nokia 900 Lumia, is the richest of the year.