Glu Mobile adds Deer Hunter brand to its IP portfolio

Glu Mobile adds Deer Hunter brand to its IP portfolio

Glu Mobile announced that it has completed the acquisition of the Deer Hunter trademark and associated domain names from Atari. Moreover, the gaming publisher also got an exclusive, irrevocable worldwide license to the other intellectual property associated with the brand.

The goal, obviously, is to keep launching Deer Hunter titles in the future, this time without paying any royalties to Atari. In fact, Glu has generated more than $21 million in revenue from the Deer Hunter brand over the past seven years, and with this deal they expect to get a long-term favorable impact on gross margins.

Aside from smartphones and tablets, Glu plans to extend Deer Hunter to other platforms, including the Mac App Store, Google Chrome and Connected TVs. Their next game, Deer Hunger: Reloaded, is scheduled to launch later this month.

According to the company’s President and CEO Niccolo de Masi, the Deer Hunter brand will continue to represent the “highest-quality, most realistic hunting experience in gaming”…

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