As part of the strategy to enhance its standing in the mobile commerce market, Intuit has acquired AisleBuyer, a startup whose service allows consumers to skip the lines and order products directly from the merchant.
Terms of the deal were not disclosed, but BostInno thinks Intuit has paid some $100 million for the company. Moreover, we know that AisleBuyer’s founder Andrew Paradise hopes to help Intuit create the “best small business POS solutions in the world.”
AisleBuyer consists of several services — including mClerk, mShop and mDine — which allow customers to tap into the merchant’s POS software and craft their own orders. For example, it could allow customers to order their food before they actually arrive at the store. Kinda neat when you think about it!
Aside from its accounting software, Intuit also offers credit card reader GoPayment, which competes with such players as Square and PayPal. It’s a free device, with Intuit making its money per every transaction…
[Via: PCmag]