U.S. Cellular, Alltel join forces to offer prepaid service in select Walmart stores

U.S. Cellular, Alltel join forces to offer prepaid service in select Walmart stores

U.S. Cellular and Alltel are teaming-up over “U Prepaid,” a no contract wireless service that will be offered in select Walmart Stores across 18 states beginning in May. The alliance, which is said to be the first of its kind in the industry, offers customers flexible payment options without signing a contract.

Customers on their end get an easy-to-understand plan choices, with U Prepaid running on either U.S. Cellular’s or Alltel’s network depending on where they live. Moreover, there will be multiple data options and plans that include unlimited talk and texting, while all of them [plans] are nationwide with no roaming charges.

The two carriers also prepared some neat devices for the new prepaid offering, including Android-powered Samsung Repp, QWERTY keyboard-equipped LG Attune/LG Exchange and LG Saber, and a simple clamshell with big keys – Samsung Chrono.

Both carriers seem pleased with the deal with U.S. Cellular’s Carter S. Elenz saying that this partnership gives them another opportunity to be where customers want to shop. Meanwhile, Alltel’s Lesa Handly said that together with U.S. Cellular they can leverage the position as the “local” wireless carrier offering a hometown alternative in the communities they serve. We’ll see how that goes…

  • Anonymous

    If anything I would love to see some innovation go out to the budget conscious of this country. It’s obvious that prepaid is the way forward, but why sever the the budget market from what they truly need – a budget phone + plus budget plan? Enough of this smart this-and-that, bring something new into the senior’s market. The pensioners, the ailing, and those that have small budgets. At the moment it’s all tracfone. Their SVC brand, along with it’s senior friendly phones and cheap prepaid plans is the only providing service for those ergonomic users. US Cellular, and Alltel can take a note from Tracfone’s book: serve the bottom, then head up!

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