Disqus
InMobi launched its new mobile conversion tracking platform that allows advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi Ad Tracker is separate from the InMobi ad network, not reliant on UDIDs, and is completely free to integrate and use.
Among the benefits InMobi Ad Tracker brings, we highlight:
- Ability to track multiple conversion types across mobile web and app inventory
- Combines multiple tracking technologies to ensure no dependencies on UDID
- Single login for accessing conversion data across all mobile ad networks
- Real time dashboard view of all conversion events
- Ability to define customized goals, for example, downloads, registrations, payments etc.
- Conversion data can be passed back to the originating mobile ad networks to enable real-time optimization
- Easy SDK integration for iOS and Android apps and JavaScript integration for mobile web.
Interested? Proceed to this page where you’ll get additional information…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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