InMobi launched its new mobile conversion tracking platform that allows advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi Ad Tracker is separate from the InMobi ad network, not reliant on UDIDs, and is completely free to integrate and use.
Among the benefits InMobi Ad Tracker brings, we highlight:
- Ability to track multiple conversion types across mobile web and app inventory
- Combines multiple tracking technologies to ensure no dependencies on UDID
- Single login for accessing conversion data across all mobile ad networks
- Real time dashboard view of all conversion events
- Ability to define customized goals, for example, downloads, registrations, payments etc.
- Conversion data can be passed back to the originating mobile ad networks to enable real-time optimization
Interested? Proceed to this page where you’ll get additional information…