Telefonica has unveiled a pan-European data roaming tariff for smartphone subscribers, offering 25MB of data usage for 2 EUR a day.
The Spanish-owned operator group said the new tariff protects customers from “bill shock” and is also significantly below the new price caps announced by the European Union last week. As a reminder, EU ruled that a mobile data cap will be set at 0.70 EUR per megabyte from this summer and will then fall in stages to 0.45 EUR in 2013, and then 0.20 EUR on July 1st, 2014.
Back to Telefonica’s EU tariff… O2 Germany customers will be the first ones to get it, followed by other O2 and Movistar markets in Spain, UK, Ireland, Czech Republic and Slovakia, where folks will be able to get the same deal at some point this summer.
According to Telefonica, that 25 megs is good for 250 visits to “essential websites” and up to 500 emails, excluding attachments. Customers exceeding 25MB will be immediately notified…
Needless to say, we expect other major operator groups like Vodafone, T-Mobile, Orange and Three to follow shortly with similar tariffs.