Facebook App Center is now live in the US — the rest of the world will get it in the “coming weeks” — providing users with access to more than 600 titles, including such web and mobile apps like Nike+ GPS, Ghost Recon Commander, Jetpack Joyride, Stitcher Radio, Draw Something and Pinterest. The intelligent technology in the background will provide you with personalized recommendations, which means that you’ll be able to browse apps your friends use. Moreover, the feedback-based mechanism makes sure only high-quality apps are there.
Want a mobile app? Not a problem – access the service from Facebook’s mobile app, mobile website or click the new “Send to Mobile” feature on the “desktop version.” If a mobile app requires a download, you’ll be sent to install it from the Apple App Store or Google Play.
Similarly to other app stores, Facebook App Center also has a description for each app, as well as screenshots to help you determine whether you need that app or not.
Now the question is – does Facebook really needs its own app store? The popular social network certainly has a large and engaged audience, with more than 230 million people playing games on Facebook every month. Furthermore, 130+ games on Facebook have more than 1 million monthly active users and over 4,500 timeline apps have launched since September 2011. In May alone, Facebook drove people to the Apple App Store 83 million times, with 7 of the top 10 grossing iOS apps and 6 of the top 10 Android apps integrating with Facebook…