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Google is bringing AdMob mobile ads to AdWords advertisers. As a result, companies looking to promote their products and services now have access to mobile app inventory from directly within the AdWords interface, allowing them to run campaigns across more than 300,000 mobile apps in the AdMob network. AdMob’s network of apps reaches 23 countries, each generating over one billion ad-requests last month, which is up from 11 countries in April 2011. A new campaign type is created to accommodate the change – “Display Network only (mobile apps)”.
But that’s not all, there are also new targeting options included so that advertisers can reach specific smartphone or tablet device models (e.g. Samsung Galaxy) or particular manufacturer brand. AdWords already enables targeting by operator, Wi-Fi or operating system version.
Furthermore, advertisers can also reach their desired audience by selecting from the categories available in the Google Play Store or App Store and search for individual apps. In the next several weeks, we’ll also provide an estimate on the number of devices reached and impressions targeted given your selections.
Over the last year, Google brought mobile app inventory to the Doubleclick Ad Exchange, transitioned AdMob CPC campaigns to an AdWords-style auction, and launched the ability for advertisers to serve ads from DFA into the AdMob network…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
