Qualcomm’s augmented reality platform Vuforia just got smarter thanks to the power of the cloud. Up until this point, Vuforia apps have performed image recognition against a local database of up to 80 images and after this change, recognition will be possible against databases containing more than one million images. This new feature will enable new mobile commerce experiences that will benefit a number of parties, including consumers, developers, brand marketers and retailers.
As an end-user, you will simply point your smartphone at products and/or signage to get immediate access to product information and reviews, and even make purchases online for items not available in stores. To show how this works in real-life, Qualcomm has teamed-up with American Apparel to demonstrate the potential of the technology.
Blippar, which is one of the first mobile AR marketing platforms to integrate Vuforia (and which we’ve covered in the past), has been conducting trials of cloud-based recognition to meet the needs of brands worldwide. The new feature is now available in private beta and developers can make requests to participate from this page.
All said, we’re sure this isn’t the last time we’re talking about Vuforia…