Lycamobile, which offers mobile services as MVNO in many European countries, is preparing to enter the Canadian market. You would think it’s a saturated market, but Lycamobile disagrees. It wants to target “immigrants and other ethnic consumers who regularly talk and text with family and friends living overseas,” offering them prepaid service for less. As far as we’ve understood, they won’t be selling mobile phones, and will rather stick to selling (or giving away) SIM cards and the service itself (minutes and texts). It’s still not clear which network Lycamobile will use, though it’s likely that will be Rogers Wireless.
Commenting on the news, Lycamobile Group’s CEO Milind Kangle said: “This is a lifeline service. We believe that our customers should get the same quality connection as any other customer would get in any other part of the world. And we believe that the communication should be affordable – as in they should be able to make daily calls without having to feel the pinch in their wallet.”
The time will tell whether this sort of service can fly in Canada…