Over the last several weeks, retailers have been cutting the price of the iPhone 4 and 4S ahead of the release of a new model. It’s been previously suggested that the next iPhone is expected to be announced in an event on September 12th, to be released in later September, and a report out of BGR today lends further credibility to a late September launch. The report cites anonymous AT&T sources which claim that the store is boosting its sales force beginning the 3rd or 4th week of September in anticipation of a “huge announcement,” which is undoubtedly related to the next iPhone.
The next iPhone is rumored to bring significant improvements over the and 4S devices, upping the screen size to 4″, moving to a smaller dock connector, and adding LTE and NFC capabilities, among others. As Apple expects sales of the next iPhone will outpace all other iPhone models combined, a ramped up sales force will be key to sate the inevitable flood of customers knocking on AT&T’s door.
As with all rumors, take today’s BGR report with a grain of salt, though it does add fuel to the fiercely-burning late September launch fire.
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