LG Optimus G to be vertically integrated through multiple sister branches

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Over the weekend, LG sent out a press release regarding one of its upcoming smartphones. No, a specific handset wasn’t named, but specifications of said device were mentioned, which point to the likes of the Optimus G. LG’s next flagship handset will be vertically integrated through a combination of LG Electronics, LG Chem, LG Display, and LG Innotek, bringing some of the best technology from the sister companies into the powerful handset.

Outside of processor speed, camera, and other factors that make a smartphone great, the display itself is what will initially draw most users to a phone, whether it’s size or clarity. LG’s existing True HD IPS panels are some of the best we’ve seen in the market in a long time, and LG display is kicking it up a notch by  putting one of its newest panels into the upcoming handset. The True HD IPS+ will offer up a 1280 x 768 resolution, near 320 pixels per inch (PPI), and pump out 470 nits of brightness. To make the display even more impressive, it can achieve these feats while consuming up to 70% less power when displaying a white background.

If those sweet specs of the new display panel weren’t enough to satisfy you, then you’ll be happy to know that the new True HD IPS + panel offers up a bit more when it comes to touch technology. LG Display and Innotek  developed the G2 Touch Hybrid Display panel that eliminates the gaps be tween the glass and the LCD panel. This, in turn, has reduced the screen’s thickness is reduced by 30%, and according to the press release, “displays images that seem to “touch” the fingertip without the glass creating a barrier in between.”

Another  approach that LG is trying to tackle is battery life, and will be implementing a new battery that was developed by LG Chem. With the life expectancy of an average smartphone battery hanging around 500 charging cycles, LG looks to have extended this life cycle to 800, all while keeping the battery the same size and is said to run about 60 times more efficiently.

While we caught a glimpse of the new handset’s processor a couple of days ago, LG solidified that the upcoming device will be rocking the Qualcomm Snapdragon S4 Pro, the company’s latest and great quad-core processor that will soon be hitting the market.

Even if we don’t see the Optimus G hit the US for a while, it’s hard to deny that it’s going to be one doozy of a phone.

LG’s approach with the new Optimus G ensures that the handset will get the best of what the company offers today and stands a chance to gain attain in the Android world that the company has yet to see.

press release below.

LG LOOKS TO VERTICAL INTEGRATION TO DEVELOP
ITS NEXT GENERATION SMARTPHONE
LG Electronics, LG Chem, LG Display, LG Innotek
Collaborate on Most Technologically Advanced Device to Date

SEOUL, Aug. 26 – The next major smartphone from LG Electronics (LG) will be a as significant for the way it was developed as for its performance and specifications. That’s because LG Electronics and its vertically-integrated sister companies LG Chem, LG Display and LG Innotek developed the device together from the start to include each company’s best technology and innovation to set a new standard in the smartphone market.

As the first Quad-Core LTE smartphone to utilize Qualcomm’s latest Snapdragon™ S4 Pro APQ8064 processor, LG’s upcoming device will not only offer blazing fast performance but also longer battery life, thinner profile, brighter display and a new touchscreen panel technology as a result of the vertically-integrated development process.

LG Chem, Korea’s oldest and largest chemical company and a global innovator in electric car batteries, developed a new battery that offers greater energy capacity without compromising on size and weight. Standard mobile phone batteries have a lifespan of 500 charges in best-case conditions. Utilizing LG Chem’s high-density technology, the battery that was developed for the new flagship smartphone provides more power than other similarly-sized batteries by running 60 percent more efficiently. The new battery has a lifespan of 800 cycles, a first for a mobile device.

Industry leader LG Display’s contribution to the project was in the development of a new mobile display that is clearer than AMOLED displays but requires less power. LG Display’s True HD IPS+ Display is sharper than today’s AMOLED displays due to its high pixel density of 320ppi (1280×768 pixels) and Stripe RGB IPS Panel. The new display is capable of generating 470 nits of brightness while consuming 70 percent less power compared when displaying a white background. Furthermore, True HD IPS+ Display does not suffer from screen burn-in as AMOLED displays have been known to do.

Partnering with LG Display, solution-provider LG Innotek developed the G2 Touch Hybrid Display after investing significantly to raise its R&D capabilities in touchscreen technology. The G2 Touch Hybrid Display is a unibody unit that eliminates the gap between the glass and the LCD panel as found in traditional touchscreens. As a result, the thickness of LG Innotek’s touchscreen panel was reduced by 30 percent and displays images that seem to “touch” the fingertip without the glass creating a barrier in between.

“Working closely with our affiliate companies allowed us a degree of control that very few smartphone makers have with their component partners,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Our next smartphone will be a game changer for us because we were able to incorporated all the best-of-best technologies from our sister companies with one single objective in mind – to give customers the best user experience that we were collectively capable of.”

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