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51.7% of Apple fans would rather lose their wallet than their iPhone

By: , IntoMobile
Wednesday, September 26th, 2012 at 2:55 AM

Gadget insurance company ProtectYourBubble.com released the results of a poll fielded in New York City of over 150 Apple fans in line for the new iPhone 5. The research reveals 51.7% of Apple fans value their iPhone over their wallet. That’s crazy, but that’s not all:

  • Of the Apple fans waiting in NYC lines, 74% were male and 26% were female and their average age is 25.
  • 40.6% of Apple customers have previously purchased three or more earlier model iPhones.
  • Apple fans waited an average of 2-4 hours in line to get their hands on the new iPhone.
  • 33.6% of Apple fans would prefer to have lunch with Steve Jobs; 27.3% would want to break bread with Albert Einstein, 23.1% with JFK, whereas only 17.5% want to hang out with Lady Gaga.
  • If Siri were a real person, most Apple fans in line (27.8%) imagine she would look like Angelina Jolie. Tied in a close second with 25% of the vote are Betty White and Cameron Diaz.
  • The new features Apple fans are most looking forward to using include the bigger screen with 41.7% of the vote; a stronger battery came in second at 29.2%, followed by sleek design (25.7%) and a more powerful camera (22.9%).
  • 32.2% of Apple fans are planning to buy iPhone 5 insurance.
  • 43.4% of the people polled did not know that replacing their iPhone 5 without a contract can cost as much as $749 versus the subsidized rate of $299 for the iPhone 5 32 GB underscoring the importance or researching and purchasing gadget insurance.
  • The second most popular brand for Apple fans is Samsung. Other popular brands include Sony, Starbucks, Gucci and Nike.

ProtectYourBubble.com provides iPhone insurance plans for US customers for $7.99 per month that include 24-hour replacement and protection against loss, theft, accidents, damage and more.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • Stuart

    Nice marketing headline but a bit of a frivilous question.  I would rather lose my wallet than my car.  An iPhone costs upwards of $400 to $600 to replace.  At most, I carry $100 in cash in my wallet.  So besides the non-monetary hassle of having to cancel and replace cards and my licence and the sentimenatl value of losing my old friend, the calculus is pretty easy in my mind.  Lose $100 or lose $500.  I am surprised that the number is actually so low!