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Richard Branson has confirmed that he and his company are looking to open Virgin Mobile in Russia. As it’s usually the case with Virgin Mobile, they don’t want to build the network from the ground-up — rather, their plan is to rely on existing carriers and do the marketing as best as they can.
Sir Branson put it this way: “We use their networks, and they use our brand. It has worked really well in other countries and we think it will work well in Russia.”
However, he failed to mention how the carrier talks are going and when can we expect to see Virgin’s local MVNO launching.
The company already has a presence in Russia as an ISP, Virgin Connect, which offers a fixed WiMAX service in 20 cities across the country. But that’s like a start as the Virgin Group seeks to invest up to $1 billion in Russia-focused businesses, presuming the telecoms venture and plans for airline services go ahead…
[Via: Reuters]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
