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Apple is promoting the merits of its iPad mini in a new ad campaign released this week. The ads are strategically debuting right before the big holiday shopping season that kicks off next week after Thanksgiving. Rather than focus on the hardware, the ads show off iBooks and iPhoto on both the mini and the full-sized iPad. It’s pretty clear that Apple wants customers to know that the mini is similar to the iPad, just smaller.
About The Author
Kelly Hodgkins
Kelly spent the last four years covering mobile technology at places like BGR, Gizmodo and The Unofficial Apple Weblog. Before writing, she spent a few years working with and teaching others how to use Adobe Flash and Macromedia Director. Even earlier than that, she spent several years as a Ph.D student in Microbiology. When she's not writing, she can be found fishing the lakes and hiking the mountains of Western Maine with her husband and tribe of children. You can follow her on Twitter @kellyhodgkins.
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