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After Apple, Microsoft and Samsung – HTC is entering the retail space, testing out the store-within-a-store concept at the giant Saturn-Markt shop in Hamburg, Germany. To be fair, the Taiwanese company already had its own stores in Asia, but this is the first time they’re doing something similar in the West. We’ll see how that will work and in the meantime folks visiting the electronics store in Hamburg can play with all of the latest HTC models, including the One X+ and Windows Phone 8X, pair them with accessories (Beats headphones and speakers), and rely on a dedicated (and well-trained staff) for help and assistance. We’re not sure moves like these will help HTC get back on the (profitability) track, but they gotta try something. Perhaps getting closer to the consumer is (at least) a part of the solution. In that sense, we may expect to see more stores (and countries) soon getting similar HTC stores. We’ll let you know if we hear something of that sort…
[Via: Engadget]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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