Google has acquired Incentive Targeting, which is described as a “targeted marketing firm” that provides “focused marketing efforts” and “coupon campaigns” for the grocery and consumer products industries in a similar way Google offers targeted ads online.
It is said that Google will use the technology acquired to run coupon programs for retailers and physical goods, and possibly integrate it with its own Google Wallet service to come up with deals catered to the individual user relying on personal preferences and location. Here’s what the search giant had to say about the acquisition:
We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.
Incentive Targeting has thus far raised $4.4 million in funding, but we don’t know how much Google paid for the company.