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Google has acquired Incentive Targeting, which is described as a “targeted marketing firm” that provides “focused marketing efforts” and “coupon campaigns” for the grocery and consumer products industries in a similar way Google offers targeted ads online.
It is said that Google will use the technology acquired to run coupon programs for retailers and physical goods, and possibly integrate it with its own Google Wallet service to come up with deals catered to the individual user relying on personal preferences and location. Here’s what the search giant had to say about the acquisition:
We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.
Incentive Targeting has thus far raised $4.4 million in funding, but we don’t know how much Google paid for the company.
[Via: TechCrunch]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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