Instagram denies report that it lost 25 percent of its subscriber base

A report in the New York Post claims Instagram lost 25 percent of its used base due to changes in its privacy policy that were instituted earlier this month. As reported by TechCrunch, The Post uses information from Facebook analytics company AppData that shows Instagram lost 4 million daily active users (DAU)  over the holiday period.

Unfortunately, the Post interpreted this figure incorrectly and didn’t look at other metrics that show the photo sharing service was gaining in its number of weekly average users and monthly average users. The news outlet also didnt look at competing services like FlickrHipstamatic, and Snapseed, which also fluctuated during this time.

Instagram reached out to news outlets on Friday and issued a statement that confirmed this 25 percent drop was incorrect.  The company writes, “This data is inaccurate. We continue to see strong and steady growth in both registered and active users of Instagram.”

[Via TechCrunch]


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