RIM is planning to really go for it, as the struggling handset maker hopes to release six BlackBerry 10 devices this year, according to FierceWireless. During the Consumer Electronics Show (CES), RIM CMO Frank Boulben said that his company plans to release six different BlackBerry 10 devices in 2013 that will include phones in the high, medium and low prices ranges.
This isn’t such a bad strategy because RIM needs to continue catering to those outside of the United States who can only afford their low-end models. However, I think the BlackBerry maker could simplify things even more, by releasing only four devices. I could envision the company releasing two high-end devices. A touch screen version like the leaked BlackBerry Z10 and a QWERTY version with a Bold 9900 look and feel. The lower-end devices could have been an 8500 type phone and a newer Curve model.
At this point, everyone should know that the fate of the company’s existence relies on BlackBerry 10. So this new platform has to be a hit with carriers, businesses and consumers. That being said, many credible analysts and Wall Street institutions like Goldman Sachs seem to have faith in the Waterloo company turning around its misfortunes. RIM still has a chance to sustain the number three spot, while Microsoft’s Windows Phone 8 continues to find its place into the hearts of consumers.