Samsung is known for its snarky ads that poke fun at its competitors. Though it’s not mentioned by name, Samsung’s latest ad takes pot shots at RIM and its business-oriented handsets. There’s also some underlying storyline about developing the next hit game called the Unicorn Apocalypse. RIM is garnering a lot of attention for its BlackBerry 10 launch, so I guess it’s not surprising that they are targeted by Samsung. A “kick the competition, while they are done in hopes that they won’t get back up” type of move.
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