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NVIDIA is apparently working on a reference design for smartphones and tablets as part of the plan to expand its global footprint. Today’s mobile processor market is dominated by Qualcomm while few of the top handset makers like Apple, Samsung and Huawei design their own chips.
So what can NVIDIA do? Their Tegra 3 was the first ARM-based quad-core processor in the world and they did manage to convince few companies like HTC and ASUS to integrate it into their mobile devices. Today, the picture is completely different as most handset makers for Qualcomm’s chips, namely Snapdragon S4 Pro.
According to Mobile Review’s Eldar Murtazin, NVIDIA plans to keep fighting by releasing reference designs for smartphones and tablets, and pitch smaller (tier-two) players such as Lava and Micromax to make such devices. This in turn would enable more companies to release high-quality products, propelling NVIDIA’s market share to new highs. Or that at least is the plan, which will start unveiling at some point in May-June.
We like supporting the underdog and in the mobile chip design that would be NVIDIA. Can’t wait to see what they can accomplish. 
[Via: Unwired View]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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