Holiday Gift Guide »

HTC M7: Death to Megapixels, Long Live Ultrapixels

By: , IntoMobile
Monday, February 4th, 2013 at 9:48 AM

If HTC has its way, soon the term Megapixel will deleted from our lexicon. Instead, “Ultrapixel” will become the new way to measure the capacity of smartphone cameras. Pocket-Lint has reported that HTC is to use this new camera technology, already in use by a host of manufacturers, in the upcoming M7.  HTC will use three separate image sensors, that are take the images and stitch them together into one image.

So what’s really going on with all this “Ultrapixel” nonsense? Well, HTC is claiming that the camera on the M7 will be 13-Megapixels, but in reality, it will have three sensors at 4.3 megapixels each. When the images are combined, they reach close to the 13-MP standard. This technique means that three lots of data can represent one pixel, making the extra data available to be intelligently “combined” to make a crisp, clean image and better color accuracy.

With HTC banking on “Ultrapixel” technology as a selling point for the M7, we’re curious to see how well the technology works and if consumers will really be sold by camera features on a handset alone.  Although we still do not have detailed specs on the upcoming M7, we can only assume that the camera won’t be HTC’s only selling point, but may be one that HTC puts much attention on.

On February 19th, HTC will most likely be unveiling the M7 at their press event in New York and London.

[Via: PocketLint]

About The Author

Ian Kersey

Raised in rural Northern California, Ian spent his early years embroiled in video games, comic books, and making spaceships out of Legos. He escaped to San Francisco in the early 2000's, mastering the art of coffee making to pay his bills. Ian then attended Mosaic Art school in Italy, returning to the bay area afterwards, and worked on a few art projects of his own. Harnessing his long-dorment nerd powers, Ian now spends his days trolling the interwebz to bring you the most awesome mobile news, ever.