Opera Software announced the launch of its fully-owned subsidiary Opera Mediaworks, which will provide advertising, content distribution and monetization services to the global mobile marketplace. The new company was launched from Opera Software’s existing businesses and it already services more than 80,000 mobile sites and mobile applications. Put into numbers, that’s over 50 Billion ad impressions per month and more than $400 Million dollars of publisher revenue in 2012. 20 of the top 25 global media companies and 70 of the top 100 Advertising Age advertisers are using various services provided (or managed) by Opera Mediaworks.
Opera’s mobile browsers are used by more than 237 million people around the world, and Opera Mediaworks is created to expand Opera’s brand and presence, while at the same time enabling a more open and efficient marketplace among mobile publishers and advertisers.
One of the first initiatives of the newly formed entity is a performance-based mobile advertising platform called Opera Mediaworks Performance that provides advertisers with tools — including real-time targeting and reporting — to better reach their target audience and acquire new customers.
In addition, Opera Mediaworks offers four service areas targeting advertisers, publishers, mobile operators and others that participate in the mobile economy:
- Ad mediation and Ad exchange services – through AdMarvel and Opera Mediaworks Ad Exchange.
- Mobile ad agency and networks – through Mobile Theory and 4th Screen Advertising, two of the leading premium mobile advertising networks in North America and Europe.
- Opera Mobile Store – which is the largest multi-platform app store, accessible from any web-enabled phone.
- Opera Payment Exchange (OPX) – that allows operators and storefronts to gain merchandising intelligence and lower costs and to monetize their offerings.
Additional details, in case you need them, are available from here.