Speaking to The Australian Financial Review, BlackBerry CEO Thorsten Heins was very outspoken about BlackBerry 10 and its place in the smartphone market.
Heins touted BlackBerry’s new OS, mentioning that the company has seen a fair amount of early adopters who have switched from another platform to BlackBerry 10 OS. BlackBerry may not be winning by a long shot, but it enticign customers to leave iOS and Android. Heins notes that the release of several high-profile devices has loosened Apple’s grip on the smartphone market and Apple has been slow to overhaul iOS.
“Apple did a fantastic job in bringing touch devices to market … They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that,” Mr Heins said.
“History repeats itself again I guess … the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.”