US Cellular to allow select customers test drive its network and devices before paying a single dime

US Cellular to allow select customers test drive its network and devices before paying a single dime

US Cellular launched a new initiative to allow select customers to test out its network before paying a single dime. Customers in select cities — including Knoxville, Tennessee; Medford, Oregon; and Rocky Mount, North Carolina — will be able to practically borrow devices for one week, see if they like them and only them pay for the service (and device).

The tier-two carrier is pretty much forced into this position as it struggles to add new customers, competing with the big boys like AT&T, Sprint, T-Mobile and Verizon.

Here’s what US Cellular’s website says about the initiative:

You deserve to know what to expect from a wireless network before you sign on the dotted line. That’s why, for a limited time, you’re invited to test-drive the U.S. Cellular network for a whole week without signing up for service.

Sounds like a great plan, what do you think?

[Via: FierceWireless]

  • PeterSteinbeck

    This is something every carrier all around the world should be doing… Kudos to US Cellular for pulling this off.

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