US Cellular launched a new initiative to allow select customers to test out its network before paying a single dime. Customers in select cities — including Knoxville, Tennessee; Medford, Oregon; and Rocky Mount, North Carolina — will be able to practically borrow devices for one week, see if they like them and only them pay for the service (and device).
The tier-two carrier is pretty much forced into this position as it struggles to add new customers, competing with the big boys like AT&T, Sprint, T-Mobile and Verizon.
Here’s what US Cellular’s website says about the initiative:
You deserve to know what to expect from a wireless network before you sign on the dotted line. That’s why, for a limited time, you’re invited to test-drive the U.S. Cellular network for a whole week without signing up for service.
Sounds like a great plan, what do you think?
[Via: FierceWireless]