Eye tracking is a real differentiator for mobile news junkies

Eye tracking is a real differentiator for mobile news junkies

As I’ve been using the LG Optimus G Pro for more than a month I learned to appreciate its eye-tracking capabilities in the form of the Wise Screen (which Samsung calls Smart Stay). I read a lot of news on my smartphone and I hate when the screen turns off. With the Optimus G Pro that’s not the case as the built-in software uses front-facing camera to detect whether I’m looking at the screen or not (to keep the screen turned on).

Samsung initially released this feature in the Galaxy S III, but LG claims it was first to file for eye-tracking technology patents and may sue Samsung as a result. Personally, I believe this is one of those gimmicks that should come as standard on all smartphones, whether they run Android or not. If LG has patents, other vendors should license the technology from them and bring the capability to their products. Or if they can develop a new technology that does the same thing – they should do it. Cause once you start using a phone with Wise Screen / Smart Stay, you don’t want to go back to the phone that doesn’t have it.

At the end of the day, it’s the small tweaks like these that make customers prefer one phone over the other. That said, I have high hopes for eye scrolling feature which should be introduced in the Galaxy S4. Love how that sounds and I just hope it works as advertised. Can’t wait to try it out. 😉

What about you? Have you tried using a phone with eye-tracking capabilities? And how you like thus far?

  • PeterSteinbeck

    Couldn’t agree more. At first I thought it’s a gimmick, now I can’t imagine living without it.

  • funny that lg is talking about suing samsung for copying when the lg phone pictured above is a blatant rip off of the s3 and note 2… i like lg but you can tell they desperately want to be samsung

  • Bobcat

    Let’s all give our consent for advertisers to track our every eye movement so that their products may dominate our lives more efficiently. Perhaps we should just cut out the middle man and permanently brand our eyeballs with the Samsung logo.

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