With manufacturers like Samsung releasing a plentiful bounty of smartphones and phablets in different screen sizes, Motorola is planning on finding just the right balance of screen size and functionality. Motorola is developing a “Goldilocks phone” which will be easily operated with one hand, and as close to stock Android as possible. The theory here is to provide a quality handset and unify Motorola’s different features that are spread across multiple lines into one device, unifying Motorola’s brand.
Since Motorola’s acquisition by Google last year, rumors of Google and Motorola working together on a “superphone” have been flying, with Motorola releasing a few devices along the way, such as last fall’s updated Razr line. Google had no hand in the development of these smartphones, and even criticized Motorola for a lack of “wow factor.” How closely Google and Motorola will be working together on their new offering remains to be seen, but the new plan to unify Motorola’s offerings into one package seems a bit Googly to me.
“There are some people that like a big display, but there’s also a lot of people that want something that’s just about right. I think ‘just right’ is important, and we’re designing so we don’t disappoint those people,” said Jim Wicks, Motorola’s chief of design.
Wicks is promising a smooth and speedy Android experience, free of bloatware at the core. He stated, “it will be the unadulterated version of Android, and I feel really good about our embracing Android and being the best Android experience.” Carriers will still be allowed to throw their own customization over the phone though, which is not surprising, especially if the device is to launch on Verizon, the kings of bloatware.
Motorola also wants to play down the “spec wars” that are raging in the mobile market today. As devices become more powerful, specs are almost becoming irrelevant, with software and functionality taking center stage. This is something Motorola certainly acknowledges, and is important in developing the next generation of smartphones.
The first Google inspired Motorola “Goldilocks phones” should be rolling out in the second half of 2013. So sit tight, Droid fans, we’ll keep you updated. What do you think of Motorola’s new direction and handsets? Will you eat Motorola’s porridge? Only if it’s just right.
[Via: The Android Soul]