Here’s how smartphones change the way we shop

Here's how smartphones change the way we shop

There are so many mobile commerce apps that help us make better (wiser) purchasing decisions and apparently many of those applications are used by today’s smartphone owners. conducted a survey to find out just how modern mobile technology affects our buying behavior and here’s what they’ve found out:

  • This year, mobile-driven online sales in the U.S. are expected to hit $2.12 billion
  • 45% of all consumers use smartphones to research and browse in-store products
  • 1 in 4 smartphone users were prompted to go in-store after seeing an ad on their smartphone
  • 53% of men and 43% of women use smartphones in-store to check prices at other stores
  • 64% say they have changed their mind about purchasing after comparing prices on their phone
  • 43% of U.S. adults participate in “showrooming” – they just check out goods in-store only to purchase them online.

These and some other findings are neatly presented in the infographic below. Check it out…

Here's how smartphones change the way we shop

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