Behind the Scenes With AT&T’s “It’s Not Complicated” Commercials

kids

You’ve probably seen AT&T’s recent “It’s not complicated” commercials, where the company enlists the help of children to hilariously highlight the simplicity of AT&T’s wireless service. Today, the AT&T consumer blog has released a behind the scenes video for all of you “It’s not complicated” fans, which showcases the hard, diligent work that the actors experience while working with children.

Actor Jorma Taccone of HBO’s Girls and The Lonely Island fame teams up with Beck Bennett to create the commercials, where they ask first graders simple questions such as, “What’s better? Bigger or faster? Faster or slower?” The children respond in kind, usually with hilarious results.

“We’ve found that it really works, and it’s really funny when it comes through their brains and through their own logic,” said Bennett. “What they say is unexpected, though we do prepare scripted versions just in case, but they never make it to air.”

Bennett and Taccone became close while working on a digital campaign for AT&T in 2012, for the NCAA men’s basketball tournament. The campaign featured, you guessed it, children giving advice about NCAA brackett selections. The campaign was a hit, and now Bennett and Taccone have the honor of telling AT&T’s “uncomplicated” 4G network story.

[Via: AT&T Consumer Blog]

  • Richard

    THE COMMERCIAL WHERE A GIRL TALKS ABOUT RAISINS AND GRAPES NEEDS TO BE TAKEN OFF THE SCREEN BECAUSE IT IS NOW IN THE BORING CATAGORY.

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