There’s a screen-size craze out there as proven by the latest high-end smartphones like the Sony Xperia Z and Samsung.
When we look at the second half of 2013, smartphone owners were most likely to be interested in devices with a screen size between 4.2-inches and 4.7-inches. That’s an increase in the preferred smartphone screen size from a 4.3-inch in the same period of 2011.
According to Strategy Analytics, smartphone intenders show greater interest in slightly smaller devices than existing smartphone owners. Moreover, males preferred smartphones with larger screens than females, while current brand of smartphone also impacts future screen size preferences.
Nearly all respondents showed a preference for their next phone to have a larger screen size than their existing handset.
Paul Brown, a Director in the Strategy Analytics User Experience Practice, argues that the intention of many manufacturers to drive screen size up has been very clear over recent months, opening-up the market for phablets.
However, Strategy Analytics’ Vice-President for the User Experience Practice Kevin Nolan thinks that as screen size increases, the way in which consumers interact with the device also needs to be considered. “Larger devices are harder to interact with one-handed, and so it is important for user-interfaces, and especially on-screen key placements, to be designed to allow for easy interaction,” he added.
What about you – what’s your perfect screen size?
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