Free to Play Candy Crush Saga Raking in $633,000 Daily From In App Purchases

While some still decry it as a Bejeweled clone, Candy Crush Saga has proven its money-making potential. A new report from Think Gaming shows the popular game is making an estimated $632,867 a day. Its got 6,772,996 daily active users (yes that’s 6 and 3/4 MILLION) and is taking on approximately 100,000 more a day.

I think it’s safe to say it’s a success!

Candy Crush Saga’s rise proves that the “freemium” model works incredibly well, especially paired with addictive “casual” gameplay. After the first 5 lives, the user has to pay with an in app micro transaction if they want to keep on candy crushing it. Other items like power up charms can be purchased as well, and since most folks playing the game the social aspect keeps the everything humming along with free advertising.

Candy Crush Saga shows no sign of slowing and its publisher, King, stands to make $230 million a year (in theory at least). That’s a pretty sweet deal if you ask me!

The game’s iTunes description describes its free to play model below:

Switch and match your way through more than 300 levels in this delicious and addictive puzzle adventure. Ain’t it the sweetest game ever?

Please note: Candy Crush Saga is completely free to play but some in-game items such as extra moves or lives will require payment. You can turn-off the payment feature by disabling in-app purchases in your device’s settings.

The super hit game Candy Crush Saga is now available for iPhone, iPad and iPod Touch!

Join Tiffi and Mr. Toffee in their epic adventure through a world full of candy.

Take on this deliciously sweet saga alone or play with friends to see who can get the highest score!

[Via: Think Gaming, iTunes]

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