BlackBerry CEO: It’s important to know what you stand for

BlackBerry CEO: It's important to know what you stand for

As BlackBerry is rebuilding its position in the smartphone market, the company’s CEO Thorsten Heins said that it is “important to know what you stand for,” adding that they’ll focus on “no more than six” devices. This focus, however, has its casualties, one of them being the PlayBook tablet which won’t get its BlackBerry OS 10 update.

Speaking at BlackBerry’s Annual General Meeting, Heins said they’re going for a special kind of users, “hyper-connected users, multitasking users, I-need-to-get-stuff-done users.” He also added that we’ll see one more device powered by the legacy BlackBerry 7 OS this year to serve markets where users “continue to purchase BB7 smartphones based on its effective cost position and the BBM feature.”

BlackBerry Z10 is now available across 147 markets, while the Q10 is selling in 96 countries with 50 more expected later this quarter. As for the more affordable BlackBerry Q5, it can be bought in around 70 countries.

Previously we reported that the Canadian company is still losing money but not as much as it used to. Hopefully it will be able to get back to profit by the end of this quarter… We’ll let you know when we have something new to add to this. Stay tuned in the meantime…

[Via: MobileWorldLive]

  • PeterSteinbeck

    Well said…

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