Shocking Revelation: Android Users Least Likely to Pay for Apps

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A new report from analytics company, Flurry suggests that consumers’ unwillingness to pay for mobile apps has forced developers to release their apps for free. The trend goes across all platforms, but Android users are particularly unlikely to pay for apps up front.

Flurry’s study showed that between 2010 and 2012, free apps accounted for between 80% and 84% of all app downloads. In 2013 so far, that number grew to 90% of all apps and doesn’t appear to be changing anytime soon. The infographic below paints a picture of the disparity between iOS and Android users. Apple iPad users are the most willing to pay for apps with an average price of $0.50 per app downloaded, followed by iPhone users at $0.19 per app. Android users are the least likely to buy apps, spending an average of only $0.06 per app downloaded.

Flurry’s analysis points out that Android users are less likely to pay for apps, but are more amenable to in app purchases, such as those in Candy Crush Saga. Check out the post for a more in-depth look, and infographics like the one below.

Android Users Are Even Less Willing to Pay For Apps

Up until now, we have focused on iOS apps because they have been around longer, but what about Android? Conventional wisdom (backed by a variety of non-Flurry surveys) is that Android users tend to be less affluent and less willing to pay for things than iOS users. Does the app pricing data support that theory? Resoundingly.

As of April 2013, the average price paid for Android apps (including those where the price was free) was significantly less than for iPhone and iPad apps as shown below. This suggests that Android owners want app content to be free even more than iOS device users, implying that Android users are more tolerant of in-app advertising to subsidize the cost of developing apps.

[Via: Flurry]

  • igorBOSS

    Not even that much of a surprise. When android users have the ability to download most paid apps for free via Apk so its not surprising at all.

    • bluelightzero

      or maybe we just spend our money a bit more wisely. me? I have never bought a piece of software in my life (eccept video games) because I know I don’t need to if I want functional and useful devices. smart phone games? its like flash games (the quality/style) only for phones. yuk no thanks.

  • Romdude

    I guess I’m bucking the trend because I’ve probably bought more than $100 worth of apps. But then I like to tweak my phone a lot . I tend to support developers that produce good apps.

  • Carly

    Android users have far more options available to them. The iPhone is heavily locked down so need to pay for apps you can do as standard with Android

  • samizad

    I often pay the developer through the “donate” feature of Android apps, if that feature exists and if the app impresses me.

  • Robert Sherman

    Just another slanted bit of fodder fir a comment war between rabid fan boys. Recent articles also say app developers who release android apps are making the same money as ios developers. Your article states that many Android apps monetize through in so purchases. Out just more iOS is superior slag. The thing is you are bragging about Apple uses being more affluent in a time when many people are struggling, highlighting a littke duscussed mobile class war. Apple is seen as the elitist, expensive, snobby self superior choice. Android is more democratic, and elastic, appealing to the rich and the blue collar alike…and i promise in the end the overwhelming numbers will win out, and buy this time next year you will be writing about how much more money is moving through Google play than iTunes, its an obvious outcome of trends tracking over the lady two years.

  • waltercool

    Its only a different business model, you can’t expect to have the same method to make money on android and IOS. Don’t waste my time with this

  • Amita

    Some people feel proud about the fact that they are made to pay more for the things others are paying less for… Lol.. How dumb..

  • sam

    Obvious article is obvious

  • Future

    I’d pay there was a good designed Android tablet or a phone that could be converted to tablet, laptop, desktop and TV upon pairing. Mira-cast or WiDi basically.

  • Future

    I’d pay there was a good designed Android tablet or a phone that could be converted to tablet, laptop, desktop and TV upon pairing. Mira-cast or WiDi basically.

  • Future

    I’d pay there was a good designed Android tablet or a phone that could be converted to tablet, laptop, desktop and TV upon pairing. Mira-cast or WiDi basically.

  • Arkoprabho

    Well tht was bound to happen…
    If someone on adroid wants a paid app he/she can simply download it via torrent and then sideload it on their phones…
    This option is nt their on ios or wp….

    • David Shefchik

      Hence the reason no developers want to waste their time developing for a platform filled with pirates and poor people. And why iOS gets the best apps first. Always.

      • Arkoprabho

        Agreed…
        But id qish that eben wp gets added to that list along with ios…
        I mean its a similar scenario in wp too.. Maybe in time it will be there…
        :)

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