Oyster for iPhone is Like Netflix for e-Books

While dedicated e-readers remain popular, people increasingly read on their mobile phones. The one gadget you always carry with you can be great for reading in a pinch when you’re stuck at the DMV or on the bus. A new startup, Oyster, is hedging its bets on small screen books with its new app and service. Oyster lets you read all you want on your iPhone for a flat fee.

Oyster is a new e-book service designed specifically for mobile devices. It offers unlimited reading for a monthly fee, similar to the way Netflix streams movies or Audible.com’s audio book service. It’s currently in Beta for the iPhone and you can sign up on the company’s website for an invite.

Oyster’s announcement follows below.

Introducing Oyster

Today we are excited to start rolling out invitations to Oyster, available on a first-come, first-served basis (you can request an invite here). Oyster offers unlimited books for just $9.95 a month. Members enjoy access to more than 100,000 titles, available with a single tap, anytime, anywhere.

When we started working on Oyster last year, we were focused on delivering the best all-in-one reading experience. From the typography in our reader to the technology under the hood we’ve tried to consider each detail in making the product as seamless and enjoyable as possible. Here are a few highlights we’re excited to share:

A Vast Library at Your Fingertips

Readers can access and read over 100,000 titles across every genre—from international bestsellers and celebrated classics, to cult sci-fi and seminal biographies—and we’re just getting started. With new books added every week, there’s always more to explore.

With unlimited access, you can jump into any book with a single tap. So you spend less time thinking about what to read, and more time reading.

People-powered Book Discovery

On Oyster, you can keep up with what your friends are reading and recommending, and cultivate your own library to share with the world.

We think an unlimited experience where everyone has access to the same library enables opportunities for people to come together over books in ways like never before. We’re excited to build this as central theme as we grow and develop Oyster.

Beautiful Mobile Design

Designed and developed for mobile, we’ve worked to showcase the beauty of our books. Our editorial sets and personalized recommendations are tuned for mobile, allowing you to move from browsing to reading to sharing smoothly and quickly.

In our reader we’ve developed five custom themes that combine elements of typography to create distinctive and stylistically unique designs, making mobile reading a joy in any environment.

We created Oyster to evolve the way people read and to create more of the special moments that only books can offer. From anywhere a mobile device can go—a bustling subway car, a quiet coffee shop, or lost at sea with a Bengal tiger—our mission is to build the best reading experience, one that is both communal and personal, anytime, anywhere.

Oyster reflects our shared passion and values: a thoughtfulness for both technology and business challenges, a love of beautifully simple design, and a belief that a well-rounded, well-read life is a richer one.

If you’ve requested an invitation, check your inbox. If not, you can request one here.

[Via: Oyster]

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