A Giant Xbox One is Microsoft’s Latest Publicity Stunt

Microsoft loves its massive publicity stunts. Recently the company erected a giant Microsoft Surface in London’s Trafalgar Square. The latest monumental move by the company is a building-sized Xbox One that recently showed up in Vancouver B.C.

The console is 40 feet long and 20 feet wide, and is currently lurking in a parking lot in the Canadian city. But if enough people pledge their Xbox Live gamertags, the giant Xbone will “unlock”. What that means exactly isn’t clear, will they be wheeling in a giant flat screen? Maybe a Kinect that you need to stand a mile away to use?

Microsoft, if you hear this, we want a giant Clippy!

For more information, Microsoft Canada’s press release follows below:

Xbox Unveils Colossal Xbox One Console to Celebrate the Biggest Launch in Xbox History

One Source draws on the power of the Canadian community to unlock unforgettable, one-of-a-kind experiences
VANCOUVER, Oct. 30, 2013 /CNW/ – Today, a larger-than-life Xbox One appeared in downtown Vancouver to kick off the national celebration of the Xbox One launch. By coming together, the Canadian Xbox Live community can power on and unlock incredible one-of-a-kind experiences and rewards by pledging their gamertags to the project known as One Source. Every gamertag pledged will contribute to unlocking these experiences – starting this week in Vancouver.
“Xbox One is the biggest launch in Xbox history,” said Greg Barber, Vice-President, Consumer Channels Group, Microsoft Canada. “Xbox One offers the best exclusive games, the best multiplayer experience and service and great entertainment – and we are thrilled to be able to celebrate with our community.”
Canadian Xbox fans can pledge with their gamertag to One Source in three ways: either in person at the console, through the Xbox Live Dashboard, or online at www.xbox.ca/onesource. Fans that take part early will have more chances to win great prizes, and as community support grows, fans will continue to unlock unique, immersive experiences, that can only be provided by Xbox.
“With One Source, we are celebrating the launch with our fans in an unprecedented way,” explained Craig Flannagan, Director of Marketing, Xbox, Microsoft Canada. “We are giving the power to our fans to unlock incredible experiences.”
To learn more about One Source or to pledge with your gamertag, visit the Xbox Live Dashboard or www.xbox.ca/onesource.
Xbox One* arrives in stores on November 22. The Xbox One retails for $499, which includes the console, an Xbox One controller, the Kinect sensor for Xbox One and Xbox One Chat Headset.
*Advanced TV hardware required. Games and media content sold separately. Initial set-up and some games and features require broadband Internet; ISP fees apply. Some features require Xbox Live Gold membership; additional fees and/or requirements.
About Xbox
Xbox is Microsoft’s premier entertainment brand for the TV, phone, PC and tablet. In living rooms or on the go, Xbox is home to the best and broadest games, as well as one of the world’s largest libraries of movies, TV, music, and sports. Your favourite games, TV and entertainment come to life in new ways through the power of Kinect, Xbox SmartGlass, and Xbox Live, the world’s premier social entertainment network. More information about Xbox can be found online at www.xbox.ca.
About Microsoft Canada
Established in 1985, Microsoft Canada Inc. is the Canadian subsidiary of Microsoft Corporation (Nasdaq “MSFT”) the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has nine regional offices across the country dedicated to empowering people through great software – any time, any place and on any device. For more information on Microsoft Canada, please visit www.microsoft.ca.

[Via: PR Newswire]

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